IN the past month, I have had the pleasure of exhibiting at three business-to-business exhibitions in Brentwood, Chelmsford and Basildon. Each was attended by roughly 300 visitors but if I was a betting man, I would put a couple of quid on there being a high number of multi-visitors among those figures.
There are undoubtedly serial exhibition visitors out there (yes, you know who you are!) who would never dream of actually paying for a stand but, instead, stalk those who have, looking to sell their goods and services to them. Just remember, if everyone adopted this stance, there would be no exhibitions for you to stalk.
Of course, the vast majority of visitors do so in the right spirit and play their part in making the events work. My point, though, is that three extremely well-organised exhibitions attracted (allowing for the aforementioned multi-visitors) around 500 businesses – so why do the other 89,500 businesses operating in Essex feel such events are not worthy of their interest?
All three events had an eclectic mix of organisations intent on working with other similarly business-focused concerns. These events are great opportunities to get out of the office and share thoughts and experiences (and hopefully business!) with like-minded folk. I can only assume that large numbers of decision-makers have, instead, decided their time is better spent at the desk spreading word of their message via pointless social media posts to a largely un-targeted audience – rather than talking with a group of people who have taken the time and expense to say, let’s talk business with you!